OTT (over-the-top) refers to the delivery of film and television content via the internet, without the need for a traditional cable or satellite TV subscription. Examples of OTT services include Netflix, Hulu, and Amazon Prime Video.
IGTV (Instagram TV) is a feature within the Instagram app that allows users to upload and view long-form vertical videos. It’s similar to YouTube, but designed for mobile and vertical video. IGTV is intended for creators to share content with their followers, but also can be discoverable by all Instagram users.
OTT services are subscription-based or ad-supported platforms that offer a wide range of TV shows and movies, often including original content that can only be found on that platform. They are typically accessed through smart TVs, streaming devices (such as a Roku or Amazon Fire Stick), or through apps on mobile devices or computers. They offer an alternative to traditional cable or satellite TV by allowing users to watch content on demand, rather than at a set time, and to subscribe only to the channels or services they want to watch, rather than having to pay for a bundle of channels.
IGTV, on the other hand, is a feature within the Instagram app that allows users to upload and view long-form vertical videos up to 60 minutes in length. It is intended for creators to share content with their followers, such as vlogs, tutorials, and behind-the-scenes footage. It also has a discover feature, which allows users to browse and watch videos from creators they don’t already follow. IGTV is unique from OTT service as it is focused on mobile and vertical video and is more of a social feature. It is another way for creators to share their content with their audience and grow their following.
OTT services like Netflix, Hulu, and Amazon Prime Video offer a wide range of TV shows, movies, and original content. They are typically accessed through smart TVs, streaming devices, or apps on mobile devices or computers. They allow users to watch content on demand, rather than at a set time, and to subscribe only to the channels or services they want to watch, rather than having to pay for a bundle of channels. Most of the OTT services are subscription based, but some of them also offer free content with ads.
IGTV, on the other hand, is a feature within the Instagram app that allows users to upload and view long-form vertical videos up to 60 minutes in length. It is a social feature that enables creators to share their content with their audience and grow their following. IGTV is unique from OTT service as it is focused on mobile and vertical video. It allows creators to share vlogs, tutorials, behind-the-scenes footage and more. It also includes a discover feature, which allows users to browse and watch videos from creators they don’t already follow. Additionally, IGTV is integrated with Instagram, so users can share their IGTV videos on their Instagram profile, and also can be discovered through Instagram search and explore.
