The clothing business is one of the most profitable businesses in India for the last many years. For any special occasion, function, party, wedding, we Indians buy clothes before preparation. You can start a Cloth Shop/or even an online business in cloth line easily. You can buy clothes from factories or relevant markets to get that clothes at factory prices and showcase the same to your consumers. Here, we are discussing starting a new business. Here we will not discuss starting a new brand and this process would go more lengthy and time-consuming.
Identify and select your target market
The first step to identifying your target market totally depends upon the need of that particular market area. For example, let’s understand it with a large variation that the choices of men more than the age of 35 would be different and same for a young guy would be different. And this is the major variation that we have to target. Firstly, select whom will you are going to serve in your business and how you can help them in solving their problems related issue. Select these according to your market so that you can easily grow your clothing business in your locality/ state or even all over India.
1. Analyze a good market area
In the previous point, we have discussed that how we can target a market. Let move to the next point with an example, suppose you are going to start a business in the clothing line for men category and the targeted age for men clothing you have selected is from 35 to 60 years. And you have analyzed the data that these age category of people usually wears formals, casuals, and simple type cloths. Now coming to this point, concerning same, we have to analyze a market place from where we would buy these items and sell those to our customers. For example, I am writing from New Delhi, and in New Delhi, Palika Bazar( situated in Connaught Place ), Sarojini Market, and Sadar Bazar are the leading wholesale market in New Delhi. So you have to find a preferred market to start your business. And after selecting that market, it is recommended to visit those selected locations and analyze their price range deeply as the price is the main key factor that you might be interested in and your customer also.
2. Selecting Locations For your shop
As per me if you are going to start a shop in clothing line then you might be looking for a shop in the nearest market area. We would suggest you find a market area with minimal clothes shop, to establish your business successfully. And search for the market which is well known or simply you can say the famous market. And try to find a sum of the crowd during occasions, festival season as stated in the first line that people tend to buy clothes in any festivals.
3. Do Some Basic Arrangements
As mentioned in the topic, do some cosmetic arrangements like Cloths try room, mirrors for views, some basic facilities for customers like water or tea, etc. these are some basic features that customer will remember and will visit your shop again and again.
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