Types Of Marketing For Your Business
There are 41 Types Of Marketing to Grow Your Business or Viral your Brand.
1. Traditional Marketing
Traditional Marketing Channels
- Phone Calls
- Face-to-Face Meetings
- Direct Mail
- Print Advertisements
- Speaking Engagements
- Networking
- Email Marketing
Traditional Marketing Strategies
- Guest Posting
- Personalization
- Retargeting
- Public Relations Efforts
- Targeted Advertisements
2. Outbound Marketing
The outbound marketing method is, pushing a message out to consumers to increase awareness on your products or services — anyhow of consumer interest.
3. Inbound Marketing
The Inbound Marketing can be used in three ways:
1. Attract
Attract ToolsÂ
- Ads
- Video
- Blogging
- Social Media
- Content Strategy
2. Engage
Engage Tools
- Lead Flows
- Email Marketing
- Lead Marketing
- Conversational Bots
- Marketing Automation
3. Delight
Delight Tools
- Smart Content
- Email Marketing
- Conversations Inbox
- Attribution Reporting
- Marketing Automation
4. Digital Marketing
1. Search Engine Optimization (SEO)
- On page SEO
- Off page SEO
- Technical SEO
2. Content Marketing
- Blog posts
- E-books and whitepapers
- Infographics
- Audio or visual content
3. Social Media Marketing
- Snapchat
4. Pay Per Click (PPC)
- Paid ads on Facebook
- Twitter Ads campaigns
- Sponsored Messages on LinkedIn
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
- Email newsletters
- Social media post scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
8. Email Marketing
- Blog subscription newsletters.
- Subscribe-us emails to the website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customers support.
9. Online PR
- Reporter outreach via social media
- Engaging online reviews of your company
- Agreeable comments on your personal websites or blogs
10. Inbound Marketing
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
11. Sponsored Content
12. Search Engine Marketing (SEM)
13. Instant Messaging Marketing
5. Search Engine Marketing
Best SEM tools
- HubSpot’s Ad Tracking Software
- SEMrush
- Google Trends
- Keywordtool.Io
- Google Ads Keyword Planner
- SpyFu
- WordStream
6. Content Marketing
Types of Content Marketing
- Online Content Marketing
- Social Media Content Marketing
- Infographic Content Marketing
- Blog Content Marketing
- Podcast Content Marketing
- Video Content Marketing
- Paid Ad Content Marketing
7. Social Media Marketing
8. Video Marketing
9. Voice Marketing
10. Email Marketing
How to Send Marketing Emails
- Choose an email marketing service.
- Use email marketing tips.
- Implement email segmentation.
- Personalize your email marketing.
- Incorporate email marketing automation.
- Use email marketing templates.
11. Conversational Marketing
12. Buzz Marketing
13. Influencer Marketing
Types of Influencers
- Micro-influencer
- Celebrity influencer
- Blog influencer
- Social media influencer
- Key opinion leader
14. Acquisition Marketing
Customer Acquisition Strategies
- SEO
- Content Marketing
- Blogging
- Social Media Marketing
- Video Marketing
- Email Retargeting
- Sponsored Content
- Customer Spotlights
- Gated Content
- Product Pricing
15. Contextual Marketing
16. Personalized Marketing
17. Brand Marketing
Branding Tips for Small Businesses
- Treat your brand as a person.
- Prioritize consistency.
- Follow a brand strategy.
- Don’t let inspiration turn into imitation.
- Use branding to hire.
How to Create a Brand
- Determine your target audience.
- Establish your mission statement.
- Define your values, features, and benefits.
- Create your visual assets.
- Find your brand voice.
- Market your brand.
18. Stealth Marketing
19. Guerrilla Marketing
20. Native Marketing
21. Affiliate Marketing
There are four parts involved in affiliate marketing:
- Affiliates:Â The promoters of the product
- Product creators:Â The creators of the product
- Networks:Â The networks managing the affiliates
- Consumers:Â The end users of the product
How to Start Affiliate Marketing
- Choose a platform and niche.
- Build an audience.
- Sign up for an affiliate program.
- Choose products to promote.
- Create a remarkable contents that promotes your affiliate products.
- Optimize and track.
- Get paid.
Also See, 2022 Best Affiliate Web Hosting Programs
22. Partner Marketing
23. Product Marketing
24. Account-based Marketing
25. Customer Marketing
26. Word-of-Mouth Marketing
27. Relationship Marketing
Benefits of relationship marketing
- Strengthening your customer loyalty
- Generating greater brand awareness
- Scaling up cross-selling and upselling
28. User-generated Marketing
29. Campus Marketing
30. Proximity Marketing
Few ways to use proximity marketing:
- Bluetooth beacons
- Wi-Fi
- QR codes
- NFC
- Geofencing
31. Event Marketing
Types of Event Marketing
- Conferences
- Trade Shows and Expositions
- Seminars
- Pop-Up Shops
- Launch Parties and Celebrations
- Workshops
32. Experiential Marketing
33. Interactive Marketing
34. Global Marketing
35. Multicultural Marketing
36. Informative Marketing
37. Neuromarketing
38. Persuasive Marketing
Techniques of Persuasive Advertising
- The Carrot and The Stick
- The Scarcity Principle
- One Message Per Advertisement
- Write in the Second Person
- Give Your Audience a Sense of Control
- Use a Call-to-Value Instead of a Call-to-Action
39. Cause Marketing
40. Controversial Marketing
41. Field Marketing
