Content Marketing Tools

by Neeraj Pandit


Buzzsumo is a great multi-purpose content marketing research tool. One of the main things it can do is help you analyze what content performs best for any topic or competitor. You can see metrics like social shares, backlinks, and which influencers are sharing a given piece of content.

Google Analytics is one of the most widely used platforms online. It's easy-to-use (at least the basic configurations), and it's free.

Google Analytics

Semrush Inc is an American public company that offers a SaaS platform known as Semrush. The platform is often used for keyword research and online ranking data, including metrics such as search volume and cost per click.



Canva is an Australian graphic design platform that is used to create social media graphics, presentations, posters, documents and other visual content.

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.



Hootsuite is another must for marketing teams. This feature-rich tool helps you create and schedule social media posts for many platforms


Ahrefs is my personal favorite SEO tool, and I use it just about every day. It's great for everything from tracking the rankings of your keywords


Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.


Trello is a visual collaboration and project management tool that makes planning and collaboration fun.


Curata is a content marketing software that helps companies to grow leads with revenues using the content created and distributed on social platforms.

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